About Us

BUSINESS GOALS & OBJECTIVES

We believe in nothing but the highest
levels of quality control

East Lines Manufacturing

East Lines Manufacturing was established in 2012 and has since become a leading converter of household paper products within the United Arab Emirates and a reputable distributor of paper products throughout the Gulf Region. With a reputation based on superior quality and service, our customers have developed a unique trust and confidence in our range of products.

 

At our purpose-built office and factory in Umm Al Quwain, we offer a production capacity in excess of 5,000 metric tons of premium paper products per annum while maintaining strict adherence to our exacting standards.

Our production process utilizes only the finest quality raw materials made from 100% virgin pulp which is then converted with state-of-the-art machinery by our dedicated team of technicians, engineers and quality control specialists.

At East Lines Manufacturing, we strive for excellence that is gauged by total customer satisfaction. We understand that consumers have a choice and we work hard each and every day to be that choice.

Mission

At East Lines Manufacturing, our mission is to produce premium quality paper products which are both affordable and environmentally sustainable through our manufacturing expertise, innovation, and commitment to quality.

Our Vision

East Lines Manufacturing’s vision is to develop our infrastructure and production capability to meet and exceed our customer’s needs and expectations in terms of product excellence. We will achieve our vision through innovation and continuously improving on all aspects of our business to ensure consistent growth.

 

Our Promise

East Lines Manufacturing promises to provide real value by offering our customers superior quality at a fair price.

Corporate Social Responsibility

East Lines Manufacturing will always act in accordance with the legal framework and statutory codes of practice as established by the respective governing bodies. Our core driving principles are honesty and integrity which reflect in the transparency of our business dealings, accountability for our actions, and responsibility towards the communities we serve.

Environment

East Lines Manufacturing will only adopt environmentally sustainable products and systems that will minimize our impact on the environment and conserve our natural resources. Our commitment to sustainability and ethical sourcing extends to our suppliers, business partners, and employees who must share our values and way of doing business. 

Suppliers

East Lines Manufacturing considers our suppliers more than just business partners but collaborators in our efforts towards environmental sustainability. By sourcing raw materials from only those companies that are Forest Stewardship Council (FSC) certified, we nurture the long-term benefits to the environment against short term financial goals.

 

500+

Satisfied

customers

8+

Countries

Around the World

11+

Years

of Experience

Virgin Pulp vs Recycled Materials

Our customers use tissue products in many varying environments from schools to hospitals, restaurants to offices, and of course in their homes. Tissue products have now become a fundamental part of everyday life throughout the world.

 

At East Lines Manufacturing, we only use 100% virgin pulp in our manufacturing process to ensure an exceptionally high-quality of product for our customers. When it comes to environmental awareness, we make sure we are doing our part to promote environmental sustainability through the materials we select and the way we manage our business.

 

The Forest Stewardship Council sets the standard for what is a responsibly managed forest both environmentally and socially around the world and this is a major determining factor when we select our raw product.